Author Archives: stephenmxtoolbox

What is Business Email Compromise (BEC)?

 

Email fraud targeting companies is a rampant and global problem.  According to the Federal Bureau of Investigation (FBI), cybercriminals stole $12.5 billion worldwide from businesses between October 2013 and May 2018 by compromising their official email accounts and using them to initiate fraudulent wire transfers.1 The Internet Crime Complaint Center (IC3) and the FBI are asking individuals to be aware of scams targeting businesses that work with foreign suppliers.

What Is Business Email Compromise?

The FBI officially defines business email compromise (BEC) as “a sophisticated scam targeting businesses working with foreign suppliers and businesses that regularly perform wire transfer payments.” Formerly known as the man-in-the-email scams, these schemes compromise official business email accounts to conduct unauthorized fund transfers.  And, there has been a significant increase of computer intrusions linked to BEC scams in recent years.

How Do BEC Attacks Work?

The most common cons involve fraudsters impersonating high level executives, sending phishing emails from seemingly legitimate sources, and requesting wire transfers to alternate, fraudulent accounts.  BEC scams often begin with an online fraudster compromising a business executive’s email account or any publicly listed email they can get their hands on. This is usually done using keylogger malware or phishing methods—where attackers create a domain similar to the target company—or spoofing email that tricks the target victim into providing account details. Upon monitoring the compromised email account, the cybercriminal will try to determine who initiates wires and who requests them. The scammers often perform a fair amount of research, looking for a company that has had a change in leadership in the C-suite of the finance function, companies where executives are traveling, or by leading an investor conference call. The perpetrators recognize and use these as opportunities to execute the scheme.

There are five distinct versions of BEC scams:

  • Bogus Invoice Scheme/Supplier Swindle: Cybercriminal compromises employee email ► Compromised account used to send notifications to customers ► Payments transferred to cybercriminal’s account ► Cybercriminal receives money
  • CEO Fraud: Cybercriminal poses as company executive and emails finance employee ► Finance sends funds to cybercriminal’s account ► Cybercriminal receives money
  • Account Compromise: Compromised employee account used to request money ► Recipients transfer payments to cybercriminal’s account ► Cybercriminal receives money
  • Attorney Impersonation: Cybercriminal poses as lawyer and emails finance employee ► Finance sends funds to cybercriminal’s account ► Cybercriminal receives money
  • Data Theft: Cybercriminal compromises employee email ► Compromised account used to request PII of other employees/executives ► PII sent to cybercriminal’s account ► Cybercriminal receives PII, uses it for further compromise attacks

DMARC – Defending Against BEC Scams

To combat BEC scams from affecting your business, DMARC is your friend. Your inbound email servers should be configured to filter email that fails DMARC compliance, especially when it comes to email that purports to being from your own domain.

The DMARC protocol was designed to improve email quality: What should happen to messages that fail authentication and compliance test (SPF and DKIM)?  Should you Quarantine, reject, or approve?  How do you tell the purported sender that their email is failing compliance checks?  With DMARC implemented and correctly configured on your inbound servers, your company will have an advantage in reducing BEC attacks. Even with malware filtering, blacklist filtering and enhanced training/policies, DMARC reduces the threat of BEC attacks to your teams.

But what about your Customers, Suppliers and Partners?

DMARC really shines when it is configured correctly for outbound email as well as used to filter inbound email.  Outbound email leveraging DMARC, DKIM and SPF protocols protects your brand from being used in spam, phishing and malware attacks.  The key is to work with your internal and external email senders to properly configure SPF and DKIM.  Once your legitimate sent email is DMARC compliant, you can instruct recipient organizations to automatically reject non-compliant email.  Inbox Providers love DMARC because they can more easily screen for spam, malware and scam emails.  Senders love it because Inbox Providers are more likely to prioritize DMARC compliant email.

Aside from achieving DMARC compliance, businesses are advised to stay vigilant and educate staff on how to prevent being victimized by BEC scams and other similar attacks. Cybercriminals don’t discriminate on company size.  In fact, it is often easier to scam more small-to-medium companies than a single large organization. Additionally, online fraudsters don’t need to be highly technical as they have access to tools and services that cater to all levels of technical expertise in the cybercriminal underground. Because email is such a vital aspect of business communications, a single compromised account is all it takes to financially damage your company. Here are some tips on how to stay protected and secure:

  • Carefully scrutinize all emails. Be wary of irregular emails that are sent from C-suite executives, as they are used to trick employees into acting with urgency. Review emails that request transfer of funds to determine if the requests are irregular.
  • Educate and train staff. While employees are a company’s biggest asset, they’re also usually its weakest link when it comes to security. Commit to training them according to the company’s best practices. Remind all that adhering to company policies is one thing, but developing good security habits is another.
  • Confirm any changes in vendor payment location by using a secondary sign-off by company personnel.
  • Stay updated on your customers’ habits, including the details and reasons behind payments.
  • Verify requests for transfer of funds when using phone verification as part of two-factor authentication (use known numbers).
  • If you suspect that you have been targeted by a BEC email, immediately report the incident to law enforcement or file a complaint with the IC3.

Conclusion

Unfortunately, cybercriminals are a major threat to your business email. By devising malicious social engineering and computer intrusion schemes to fool employees into wiring money, cybercriminals create a serious risk for business whether large or small. This emerging global risk of business email compromise (BEC) has victimized thousands of companies around the world.

Fortunately, there are technologies, like DMARC, that help secure your company’s email  and fight against BEC and other phishing scams. By implementing DMARC and educating employees, the prevalence of online fraudsters and their BEC cons will be minimized. At MxToolbox, our knowledgeable team has over a dozen years helping companies improve their email delivery and protecting companies from email-based threats.  Our latest product, MxToolbox Delivery Center, leverages DMARC to protect your brand from fraud and phishing and improve your email deliverability.

1Information Security Media Group, Corp. https://www.bankinfosecurity.com/fbi-alert-reported-ceo-fraud-losses-hit-125-billion-a-11206

Email on the Cloud: Does it solve your deliveryability issues?

What is “the Cloud”?

“The Cloud” is simply a term for using data storage, email, infrastructure, or applications as a service without the need for installing software and maintaining servers in your own data centers.  Cloud-based services were made possible by cheap RAM, multi-cored processors and the easy availability of network bandwidth.

What is Cloud-based email?

Cloud-based email has been around since the early days of the Internet, where individual users could sign up for a Yahoo!, Hotmail or Gmail email account.  Now, cloud-based email is associated with the same providers: Google G Suite Business and Office365/Outlook.com.  The difference is that businesses, not consumers, migrate email processing for their domains from traditional on-premise email servers to these online service providers.  This improves accessibility to email since employees only need an Internet connection to retrieve email (not a VPN to firewall-protected corporate servers) and reduces overhead costs for the company, while also improving email security, because a large team is now dedicated to the topic.  One of the many selling points of cloud-based email is that it automatically improves your domain’s email deliverability.  However, this is not entirely true.  With cloud-based email set to double in size in the next few years1, managing email deliverability is now even more important.

Email Deliverability with the Cloud

While inbox providers, like Google and Microsoft, dominate cloud-based email, many other cloud services send email from their own servers, for example: CRMs, Marketing Automation, Email Campaign Management, Support systems, ERPs and Order Management/Fulfillment systems.  Managing all of these different vendors requires careful thought, information and leveraging email deliverability standards like SPF, DKIM and DMARC.  Email deliverability does not automatically improve by migrating to the cloud, but the cloud can help.

DMARC Is Essential

Regardless of what email services you use, adopting DMARC is the single most important step you can take to improving email deliverability.  DMARC leverages two important standards, SPF and DKIM, to enable you to delegate legitimate sources of email and cryptographically sign your messages so that recipients know the email is from your domain.  When properly implemented and monitored, DMARC helps businesses by:

  • Improving Email Delivery – Sending email that is DMARC compliant can improve email delivery to your customers because inbox providers prioritize properly compliant emails.
  • Increasing Email Visibility – Imagine getting feedback on the compliance of your email from recipients?  DMARC enables email inbox provider to report on ALL outbound messages sent “from” your company and any third-party providers utilized (Sendgrid, Marketo, etc.)
  • Identifying Delivery Problems – Gives your business insight into providers and email sources that have email authentication issues with SPF and DKIM that affect email delivery.
  • Preventing Spoofing/Phishing Attacks – Once properly implemented, DMARC can prevent fraudsters from targeting your customers using your domain reputation.

Even with DMARC, SPF and DKIM implemented you need to continuously monitor the feedback you receive from your email recipients’ inbox providers and act on the data.  DMARC reports can be confusing to interpret and they also do not contain information about blacklisting, the most fundamental email hygiene issue.

Adaptive Blacklist: A New Ally

Email delivery is still dependent upon the blacklist status of the sending IP address.  Email from an IP address that is blacklisted will typically be blocked even before DMARC compliance checks are made.  After you have outsourced email distribution to 3rd parties, how do you keep track of their blacklist status?  How do you know these providers are performing?

You need blacklist monitoring for your senders.  MxToolbox has developed a revolutionary approach to check blacklist status of 3rd party vendors – Adaptive Blacklist Monitoring.  MxToolbox’s Adaptive Blacklist Monitoring leverages DMARC reports to understand what IP addresses your 3rd party vendors are using to send your email and then constantly analyzes the blacklist status of your sending IPs.  Adaptive Blacklist monitoring even adapts to the addition of new providers and reports on email threats. With MxToolbox, you get expert insight into your DMARC compliance combined with unique Adaptive Blacklist Monitoring.  No other DMARC delivery solution does the same.

Delivery Center Events

At MxToolbox we strive to create features that improve your insight and control over email deliverability. Today, we are pleased to announce a new Events warning system in all versions of MxToolbox Delivery Center.  The new Events tab and associated emails provide ongoing updates regarding specific delivery activity.  Emails will alert Delivery Center customers to any current email delivery problems. Think of Events as an early warning system that helps your business avoid serious issues with email deliverability and online reputation.

Events will alert you to the following potential issues:

  • Large Outbound email volume changes (increase or decrease)
  • Email delivery DNS record issues (SPF/DKIM/DMARC)
  • Email authentication problems
  • Potential phishing campaigns posing as your business

Delivery Center provides keen insight into your company’s overall email delivery status and performance.  Any activity that has negative email delivery consequences will be detected by Delivery Center and you will be immediately alerted, allowing you to act quickly before issues become major problems.

Alerts can be configured to alert only within the Delivery Center application, and/or via email . This helps you receive vital intelligence, no matter where you are, which could save you from a business email nightmare down the road.

Currently, there are three alert types:

  • DMARC Record Configuration Problem – A critical alert that means you are missing DMARC delivery information.
  • Verified Volume Changed – Large changes in email volume can indicate a new campaign, issue with a sender or phishing/fraud being committed using your domain name.
  • Adaptive Blacklist Alert – Warning that your sending IP addresses have been  Blacklisted.
events1

Example 1 – one Active Event (Verified Volume Changed) and two Inactive Events (Adaptive Blacklist—Last 7 Days, DMARC Record) are noted, with a “Critical” designation for DMARC. 

events2

Example 2 – Message categories provides a helpful summary of each event’s current standing.

events3

Example 3 – The Date field indicates when the situation was last reported.

events4

Example 4 – There are two option: select either the “Notify in Delivery Center” option or the “Notify by Email” choice.

MxToolbox Delivery Center continuously scans for delivery issues and updates you when your email delivery might be compromised. With Delivery Center, your company stays ahead of bigger issues.

If you are an existing Delivery Center user, be sure to try this new feature!

If you’re not already a Delivery Center subscriber, you can learn more about how Delivery Center will help your business email deliverability.

Stay tuned! More events are coming!

What is Whale Phishing?

The number and type of malicious online attacks seems to be increasing daily.  Whaling/Whale Phishing is another in a long line of scams, this time leveraging and targeting senior executives.  The term “whaling” was coined because of the magnitude of the targets and attacks relative to those of typical phishing ploys.

What Is Whaling Phishing?

A whaling attack, also referred to as whaling phishing, is a specific form of phishing attack that explicitly targets high-profile employees—CEOs, CFOs, or other executives (known as whales)—in order to steal sensitive information from a company.  Executives/Whales can be either the target recipient or the spoofed origin of the phishing emails.  Whales are carefully chosen due to their overall authority and access to secure company information. The goal of a whaling attack is to con the executive or employee into exposing corporate credentials, customer information or sending money via wire transfer.

How Do Whaling Attacks Work?

Whaling attacks work on the trust of executives and employees.  When spammers impersonate an executive, an employee is unlikely to look deeper into the origin of the email and simply comply with the request.  When spammers target an executive as the victim, the goal is to get access to the power of that executive: credentials, authorization of funds, even confidential information that only the executive can access.

Whaling attack emails and websites are highly customized and personalized, and they often incorporate the target’s name, job title, or other relevant information collected from a variety of sources.  Due to this level of personalization and their highly targeted nature, whaling attacks are usually more difficult to detect than standard phishing attacks. Whaling phishing attacks rely on the same social engineering methods that traditional phishing uses, but in this highly targeted approach.  Attackers will send hyperlinks or attachments to infect their victims with malware or to solicit sensitive information. By targeting high-value victims, fraudsters might also persuade them to approve fraudulent wire transfers using business email compromise techniques. In some cases, the attacker impersonates the CEO or other corporate officers to convince employees to carry out damaging financial transfers.

Examples of Whaling Attacks

Perhaps the most notable whaling phishing attack occurred in 2016 when a high-ranking Snapchat employee received an email from a fraudster impersonating the company’s CEO. The employee was duped into giving the attacker confidential employee payroll information. The FBI subsequently investigated the attack.1

Another newsworthy whaling scam from 2016 involved a Seagate employee who unknowingly emailed the income tax data of several current and former company employees to an unauthorized third party. After reporting the phishing scam to the IRS and FBI, it was announced that thousands of peoples’ personal data was exposed in that whaling attack.2

How do you protect yourself?

Whaling phishing uses the same entry methods as traditional phishing methods: email, malware infected links and attachments, believable email addresses and well-replicated branding and logos.  To protect yourself from whaling, you need to be vigilant with every email and mindful of the financial or privacy implications of any response, even to your CEO.  We recommend improving both your information security awareness training and internal policies regarding financial and privacy data handling.  For example, add a corporate policy to require verbal authorizations in addition to the original email for financial or privacy transactions.   Many companies operate at break-neck speed, to protect your business, you often need to slow down and think through the implications of acting upon every emails.

As a corporate inbox provider, keeping up your incoming spam and malware filtering will help reduce the flow of potentially dangerous email, but it cannot prevent it.  Setting up your inbound email services so that they provide DMARC reports on email received to the original senders.  This information is invaluable to combating incoming spam and phishing attempts.  Also, ensure your that your inbound email services support senders restrictive DMARC policies (Quarantine or Reject) and process non-DMARC compliant email appropriately.  Rejecting email that is not DMARC compliant will greatly reduce the amount of spam and phishing attempts that arrive in your inboxes.

How do you protect your brand from being used in Whaling?

The trust your partners, vendors, and customers place in your email is directly related to the value of your email and the amount of spam, malware and phishing attacks that appear to come from your domain.  You cannot prevent fraudsters from creating spam and impersonating your domain, but, you can stop the spam and phishing from affecting your reputation.  To shutdown phishing that appears to come from your domain, you need to adopt DMARC for your outbound email and manage your DMARC compliance rate for outbound email.  Once your legitimate email is compatible, you can start instructing inbox providers to quarantine or reject non-compliant email.  At that point, the majority of non-compliant email should be spam and phishing attempts using your brand.  Managing your email is not a set it and forget it strategy, but an on-going process that requires regular monitoring and update.

MxToolbox’s Delivery Center

MxToolbox Delivery Center provides you with everything you need to setup, monitor and manage your DMARC compliance.  Email deliverability requires constant monitoring and tuning and MxToolbox has over 10 years experience working with companies large and small to improve email delivery.  Delivery Center gives you insight into Who is sending email on behalf of your domain, How Much of your email is DMARC compliant, Where email threats are coming from, How to improve your email configuration and When to make your DMARC policies more restrictive to prevent phishing using your domain.

https://www.scmagazineuk.com/snapchat-whaled-employee-payroll-released/article/1478171

2 https://krebsonsecurity.com/2016/03/seagate-phish-exposes-all-employee-w-2s/

Why DMARC is Not Set It and Forget It

Email DNS (Domain Name Service) records have become the linchpin for improved email delivery. Without the four major components (discussed below), your company’s outbound messages are at high risk of being rejected by inbox providers.  Worse, without proper Email DNS configurations, your brand is at risk of falling victim to phishing or spoofing scams.

To get email delivery to it’s highest levels, you need:

  • MX (Mail Exchanger): Resource record specifying mail server responsible for accepting email on behalf of a domain.  Without an MX record, no email is coming to your domain and most, if not all, recipients will check for an MX record before accepting email from a domain.
  • SPF (Sender Policy Framework): Email authentication method designed to detect spoofing via authorized domain list.  With SPF, you designate what IP addresses and domains can and cannot send on behalf of your domain.  Recipient systems check this list and may reject email from unlisted sources.
  • DMARC (Domain-based Message Authentication, Reporting, and Conformance): Email validation system designed to enable inbox providers to provide feedback on email that is sent from your domain.  DMARC enables senders to detect and prevent email spoofing (forged sender addresses used in phishing and spam efforts).
  • DKIM (DomainKeys Identified Mail): Email authentication method designed to enable senders to sign their emails so that inbox providers can easily detect spoofing via digital signature.

DMARC works best when senders have adopted both SPF and DKIM and achieving DMARC compliance using SPF and DKIM is a vital step in ensuring your emails are delivered.

How do you become DMARC Compliant?

The importance of reaching DMARC compliance can’t be overstated.  Essentially, your company’s email reputation, and email deliverability, relies on this protocol.

Once DMARC has been implemented, it allows you to:

  • Monitor, detect, and fix real-world problems with your email delivery
  • See the email volumes you’re delivering to inbox providers (including which providers)
  • Identify threat emails purporting to come from your domain (i.e., spoofing/phishing using your domain)
  • Defend your reputation against spoofing attacks using your domain.

Essentially, DMARC gives you the information and tools necessary to improve your email deliverability, defend your brand from spoofing, and even reduce the amount of spam on the Internet.  Without DMARC, inbox providers will begin to see your email as riskier than your DMARC-compliant competitors and more of your email will end up being classified as Bulk, Junk or even denied.  What you need is a way to decipher all of the information that DMARC reports provide.  Tools like MxToolbox Delivery Center give you that.

Set It and Forget It?

It is fair to assume that once you configure DMARC correctly, you’re done with the process and email will flow freely and without incident.   Unfortunately, this is not the case.  Your business will change and so will your email configuration.  If you want your company’s email delivery rates to stay consistently high, then you must routinely monitor and adjust your DNS records as your business evolves. There are several routine scenarios that can cause issues if you ignore your settings.

Adding a Sender

Your company’s Marketing Department adds a new email vendor, Sales adopts a new CRM or Support trials a new online support tool.  Now, you must add each of these providers to your SPF records, verify them, and setup DKIM with them otherwise emails from these systems will be rejected.  Next comes a breaking in period where you need to monitor delivery rates of email sent from these platforms.  You might have to temporarily lower your DMARC policy to Quarantine or None to ensure that email from these sources is accepted.  You need a tool to continually monitor your DMARC compliance and email deliverability to ensure that your email is reaching your customers and business partners.

A Trusted Sender is Blacklisted

The primary safe guard for email delivery is still blacklisting IP addresses and domains that are frequently used in spam, phishing and malware attacks.  An inbox provider doesn’t even process email from a blacklisted IP.  Blacklisted email is typically not delivered, even to junk.  If you or one of your email providers is sending from a blacklisted IP address, your email delivery is in jeopardy.  Inbox providers that utilize DMARC for feedback will only report on SPF, DKIM and DMARC compliance of emails sent, they do not report on blacklisted IPs!  You need to monitor your sending IP addresses for blacklisting to ensure your email deliverability.

Providers get Compromised

Hacks are a regular problem for every business and your email service providers could be a target as a legitimate source of email.  In fact, MxToolbox has seen individual inboxes compromised at major inbox providers several times in the last years.  If a provider is hacked, then any email sent via that provider will automatically pass SPF, DKIM and DMARC checks.  How would you know if this happens?  Only by monitoring your email deliverability and examining the forensic reports sent back by the recipients via DMARC reporting.

Fraudulent Email Volumes Dwarf Legitimate Email

With low outbound email volumes or with valuable brands, the fraudulent email volume could greatly exceed the legitimate volume of email.  In cases like this, monitoring DMARC reporting is invaluable so that your team can see the spike in message volume and change your email posture.  Even when using a Reject policy, some providers might report your domain to blacklists because of the overwhelming spam signal.  You need to monitor your domain as well as sending IP addresses for blacklisting.

Exceeding SPF Includes

As your organization grows, you will add new providers: CRMs. Market Automation, Support, Inbox, etc.  Each provider you add will need to be entered into you SPF record and each of these providers will have a range or ranges of IP addresses in their own SPF records.  The RFC on SPF allows for at maximum 10 includes in the tree, after which no other includes are read.  You might add a provider and exceed the limit of SPF includes or a provider might add a new range to their SPF and exceed the limit.  Without monitoring your email delivery and email configuration, you would never know until email fails to reach your customers.

How do I monitor email deliverability?

To monitor and manage email deliverability, you need a tool that constantly analyzes and reports upon:

  • SPF, DKIM and DMARC Compliance
  • Blacklisted Sending IP addresses and Domains
  • SPF, DKIM and DMARC Configuration
  • Known Senders, Forwarders and Email Threats like Fraud and Phishing
  • DMARC Forensic Information*

Only MxToolbox Delivery Center provides you with all the information you need to properly manage your email deliverability, from setting up email best practices to managing email delivery for the longterm.  Delivery Center Plus* even includes Foresnic information for detailed threat research.

MxToolbox has everything you need to improve email delivery with DMARC and only MxToolbox provides the Experts capable of managing your email delivery posture.  MxToolbox Managed Services can get you up and running quickly and manage your email delivery in the longterm.

What is Spear Phishing?

Phishing attacks have become an unfortunately common occurrence.  A relatively new wrinkle is called spear phishing where the phishing email targets a specific individual, business, or organization.  Spear phishing is used for two main purposes:

  1. Steal data for malicious purposes
  2. Install malware on the target’s computer for use in against another organization

Regardless of intention, if executed properly, a spear phishing ploy is bad news for your company.

How Are Spear Phishing Attacks Performed?

Here’s a general rundown of how spear phishing scams work:

  • An email arrives in a colleague’s inbox, seemingly from a trustworthy source like a supplier, vendor or even your own corporate website. Spear phishing emails often use clever tactics like matching logos, verbiage and even similar looking URLs to those you would find normal to get the victim’s attention.)
  • The message leads the unsuspecting recipient to a well-designed bogus website either with a login portal or with a hidden cache of malware that they attempt to download and install.
  • Hackers will then sell the login credentials or malware networks to governments, private entities or other hackers for further exploitation.

Cybercriminals use tailored approaches that leverage social engineering techniques to encourage victims to act before they think to personalize messages and websites used in their scams. According to a March report on spear phishing from cybersecurity firm Barracuda Networks, these attacks are frequently researched in advance and intended to capture data, such as login credentials or other highly sensitive information. Analyzing 360,000 emails that involved spear phishing over a three-month period, the company’s researchers found that 83% of these attacks involve brand impersonation of companies users know and trust.1

Moreover, to increase success rates, spear phishing messages often contain urgent explanations on why sensitive information is needed. The combination of realistic branding and urgent need to act pushes users to act before they think.  This kind of social manipulation is “becoming the key ‘attack vector’ in cybersecurity attacks.”2  Victims are usually asked to open a malicious attachment or click on a link that takes them to a spoofed website where active passwords, account numbers, PINs, or access codes are requested. 

How to Fight Spear Phishing

Since spear phishing attacks are becoming more difficult to detect, protecting your business email is even more important. Traditional security can stop some of these scams but not all because of the clever customization. A single mistake enables fraudsters to gain access to commercially sensitive intel, forever damaging your company’s brand. In addition, spear phishing attacks can deploy malware to hijack computers, organizing them into enormous networks (botnets) that can be used for denial of service attacks.

To fight spear phishing scams, employees need to be aware of the threats, such as the possibility of bogus messages landing in their inbox. It’s a simple answer, but informed employees are the first line of defense in combatting malicious online attacks. Besides education, technology that focuses on email security is necessary.

In addition, it is important for email senders to protect their brands from use in spear phishing attempts.  Big brands like American Express, Amazon.com and PayPal were once often leveraged by fraudsters because of their wide usage, credibility and access to financial and personal information.  Now, large corporations are deploying technologies to prevent use of their brands so fraudsters are forced to use smaller, less protected brands.

Protecting Your Brand – MxToolbox Delivery Center

To protect your brand from use in phishing and fraud emails, you need to deploy new technologies like SPF, DKIM, DMARC and actively manage the information your receive from inbox providers about your email delivery status.  MxToolbox’s Delivery Center  provides your business with the email deliverability insight you need.  Our Experts combine best practices on email delivery with new technologies and our own experiences to give you best-in-class incite into the deliverability of your known email senders and early warning on emerging threats emails like spearphishing.  We can even manage your email delivery with our Managed Services program.

1, 2 Gizmodo, Privacy and Security. https://gizmodo.com/spear-phishing-attacks-are-on-the-rise-security-firm-s-1833455812

BIMI Record – What is it? How Does it Add to DMARC?

Brand Indicator Message Identification (BIMI) is an industry-wide standards effort to use brand logos as indicators to help email recipients recognize and avoid fraudulent messages. This standard is still currently in beta with only several brands from Oath (Yahoo!, AOL, etc.) testing this concept in front of their mailbox users.

If this standard comes to full fruition, it should be a win-win for both businesses who send email and all individual users of email. Email users will have a robust means to visually identify phishing/spam emails posing as businesses upon their arrival to the email inbox and businesses will have the added benefits of:

  • Their brand images prominently displayed in their audience’s inboxes bringing positive attention to the brand at near zero cost
  • Improved delivery rates via the adoption of DMARC and reduced spam classifications

How BIMI Records Work

A fairly recent improvement, most of today’s email shows your brand’s initials in the customers’ inboxes (e.g., R signals Redbox, DT means Discount Tire). This helps current and potential clients identify and trust messages received by these recognizable companies. With BIMI records, that trust factor significantly increases because an actual logo is used in place of mere initials. By publishing a DNS Record, the inbox provider automatically integrates your brand into every email sent from your domain (e.g., Best Buy logo displayed instead of BB).  This allows message recipients to recognize and have confidence in clicking the message in question.

Requirements of BIMI Records

Using BIMI requires ensuring DMARC authentication is set up on the domain. In fact, the BIMI concept is viewed as an extension of DMARC. Both protocols are highly beneficial to ensuring a domain’s messages are delivered and to help crack down on phishing and spoofing attempts. If you haven’t setup DMARC yet, you can learn about more of the benefits here. If you already have setup DMARC (great job!) keep checking back with us, as we’ll let you know when this beta concept gets rolled out to everyone.

Steps to Publish BIMI Records

After getting DMARC setup and ensuring it’s running smoothly for your domain, integrating the added bonus of BIMI looks to be as simple as creating a BIMI Record, a type of TXT DNS Record. We will post the full details when the standard gets out of beta.

MxToolbox is currently monitoring BIMI records in beta for the purposes of helping customers adopt technology if this development is proven beneficial for our users.

If there has been something holding you back from implementing DMARC our Delivery Center tool will put your company on the right path to enabling and enforcing DMARC. If you have already setup DMARC, we recommend discussing your specific situation with one of our email delivery experts to ensure your business is setup correctly and optimized for the best email delivery. You might be missing key DMARC insights or accidentally overlooking important email delivery problems. MxToolbox products have all you need to employ DMARC and increase email delivery rates for your brand. After all, your company’s reputation depends on it.