This week, Google finally announced the roll-out of BIMI across all Gmail inboxes. This is great news for email delivery and email security. BIMI will give recipients more confidence in the email they receive and force senders to adopt new technologies to make email more secure.
What is BIMI?
BIMI or Brand Indicators for Message Identification, is a DNS-based email technology that allows a company to post a logo for use by inbox providers. Inbox providers, like, Google, Yahoo! and Outlook/Office365.com, can show this logo to their customers next to certified messages from that company. If the email is not compliant with DMARC, then the logo does not show. Since it’s certified by being DMARC-compliant, your customers will know that the message is really from you and you will get your logo out in front of more customers and prospects!
How do I get BIMI?
BIMI requires DMARC. Before you can get your logo to appear in Google’s inbox, you first need to get your email fully DMARC compliant and then move to strict DMARC policies. Becoming DMARC compliant isn’t easy: you need to understand who is sending email on your behalf, have them properly configured with both SPF and DKIM and regularly monitor DMARC delivery reports to understand your DMARC compliance.
Once you have your verified sources of email fully DMARC compliant, you can start moving toward stricter “Quarantine” or “Reject” policies with your DMARC configuration. Once you set DMARC policy to “100% Reject” for non-compliant email, BIMI-compliant inbox providers will start appending your logo to email from your domain.
MxToolbox is your Expert for DMARC and BIMI
To maintain the highest levels of email deliverability using DMARC, businesses like yours need a proven Email Delivery management system like MxToolbox Delivery Center. Delivery Center provides you with valuable insight into your email delivery posture and the ongoing maintenance necessary to maintain peak performance:
- Manage SPF, DKIM, and DMARC (and BIMI) to improve compliance and reduce the threat of fraud and phishing using your domain.
- Review daily volume and SPF, DKIM, and DMARC compliance rates to ensure the best email deliverability.
- Implement Feedback Loops to gain unique information on how your recipients view your emails and when they mark you as spam.
- Gradually move your DMARC policy to Reject to enable better inbox placement opportunities and reduce the risk of Phishing and Fraud using your domain.
- Manage the on-going requirements of maintaining high levels of email deliverability