In the Dot.Boom era, most people discovered email for the first time. Quickly thereafter malicious individuals discovered how to exploit the new technology for profit with unwanted email: SPAM. So, businesses created blacklists, lists of IP addresses implicated in the distribution of SPAM, to stop them. At the same time, a need for legitimate business to know if they were flagged as SPAM and blacklisted arose, and MxToolbox has been informing businesses of their online blacklist reputation ever since.
Over the last decade and a half, legitimate businesses started to employ email filtering and 3rd party mass email companies to keep their email servers off of blacklists and improve inbox delivery. In addition, new techniques and standards were created to help businesses manage these relationships: SPF, DKIM, DMARC, etc.
What do these standards do?
SPF tells the world what IP addresses and Domains can send email on your behalf.
DKIM electronically signs emails you send to prove that they were actually sent by you.
DMARC provides a framework for how a receiver of your email should process any discrepancies they see with SPF and DKIM and how they should tell you about them so that you can improve your email deliverability.
These technologies fit together nicely, but understanding them and reporting on it is complex. So, we thought we’d help…
Announcing MxDelivery Center
MxDelivery Center provides everything you need to manage a complex email setup that includes everything from your own servers, to mail hosting services (like Gmail or Outlook.com) and 3rd party emailers while reducing the risk to your brand from phishing and spoofing attacks.