As a marketer, I typically know if a prospect opens my email, clicks on a link or buys a product. All 3rd party email marketing tools provide this information. But, what happened before the Open?
Did the email make it to the Inbox?
Did it get delivered to the Spam or Junk folder?
Does my language, text, grammar or content seem spammy?
Did my email configuration affect my open rates?
Are my 3rd party senders blacklisted or otherwise hurting me?
Are my prospects complaining about me to their Inbox Providers?
There are many layers protecting inboxes from spam and undesired email. Your business needs a strategy to ensure that your email passes through each layer to reach the recipient. Your open rates will thank you.
What can you measure?
Actually, with the right tools, you can get answers to all these questions. Inbox Providers like Google, Yahoo!, and Office365 wants their inboxes to show relevant email so they provide data via DMARC Reports and Feedback Loops to help legitimate businesses. Neglecting these key resources is equivalent to driving in traffic without a GPS: you don’t know what traffic incidents or twists and turns are waiting for you.
How does MxToolbox Help?
Will your email make the Inbox, Junk folder, Spam folder or fail to get delivered?
Inbox Placement allows you to test prospective campaigns with the most common Inbox Providers – Google, Yahoo! and Office365.com. We’ll tell you if the email is delivered and to what folder. We’ll even analyze the contents of your email to give you MxTips(™) to improve your inbox placement. Some simple tweaks to verbiage or construction can often improve Inbox Placement tremendously.
Is your email configuration affecting your email delivery? Are all your emails SPF, DKIM and DMARC compliant?
To optimize your email delivery, and get your message heard, you need to constantly analyze and manage your email configuration. Inbox Providers will send out DMARC digests giving you data on your SPF, DKIM and DMARC pass rates. With this data, you can determine if you have senders missing from your SPF records, DKIM issues, or potential risks from fraud and spoofing. MxToolbox Delivery Center gives you all the tools you need to take DMARC data and turn it into actionable email delivery insight.
Did a recipient complain about receiving your email to their Inbox Provider? Did the recipient mark it as unsubscribed with the Inbox Provider? Was the email address invalid or shut down?
Many Inbox Providers offer feedback loops or complaint mechanisms to validated emailers. Once configured, you can get information on email addresses and campaigns and how recipients view your emails. Analyze your recipient complaints, remove complainers, unsubscribers, and closed email boxes to massively improve your email delivery. MxToolbox Delivery Center allows you to configure and aggregate complaints across Inbox Providers to get insight into how your campaigns are perceived by recipients.
Adaptive Blacklist Monitoring
Are your 3rd party ESPs blacklisted and harming your email delivery?
Due to the nature of their business, 3rd party emailers will always have a few IP addresses blacklisted and it is probable that some portion of your email will be sent from a blacklisted IP address. This only becomes an issue when a significant amount of your email from that provider is sent from blacklisted IP addresses. MxToolbox Delivery Center included Adaptive Blacklist monitoring to detect, via DMARC, the IP addresses being used to send your email and analyze the blacklist status of the IP when the email was sent. You’ll know if your 3rd party ESP is helping or harming your email delivery.