Monthly Archives: May 2020

Is your email going to Spam?

Many of our customers hear about us because their business partners tell them that a message failed to reach their inbox or was found in the spam or junk folders.  The typical cause:  a blacklisted sending IP address.  While monitoring for blacklisting is fundamental for preventing email going to spam, inbox providers are now using more technologies to prevent spam from reaching their users.  You need to step up your game!

MxToolbox is here to help

Inbox providers like Google, Outlook and Yahoo! now scan incoming messages for spammy content or words, phrases, domains, and financial requests that are frequently found in spam.  Our SpamAnalyzer tool allows you to get insight into the spammy nature of your content and make changes before you send an email to your customers.

How does it work?

Create you email in your standard mass emailing platform and send yourself a test email.  Locate the email and view the email source.  Copy the email source and paste it in our SpamAnalyzer tool.

Spam_analyzer_home

We run over 700 different types of analyses on your email and provide a detailed report on the tests.  Our report gives you the opportunity to improve your email setup and email content to give you a better chance to have your email land in inboxes and not in spam folders.

Other tools

MxToolbox focuses on providing tools and technologies to help our customers get their legitimate email to their customers, suppliers and partners.  If you are experiencing problems with email going to spam, we highly recommend a multi-step approach:

  • Check all your senders regularly for blacklisted IP addresses and domains (see Adaptive Blacklisting for our unique approach)
  • Make sure all your email senders are in your SPF record
  • Setup DKIM for all email senders
  • Setup DMARC to get feedback on your email
  • Enlist a DMARC analysis service (like MxToolbox Delivery Center) to get insight into the feedback you are receiving on SPF, DKIM and DMARC compliance and the emergence of fraud and phishing attacks using your brand
  • Analyze outgoing emails for signs of spam with SpamAnalyzer
  • Enroll in Feedback Loops to get direct customer feedback

Expert Support

MxToolbox is the expert in Email Delivery and we know that adopting email best practices can be difficult and time-consuming.  We offer a Managed Services approach to improve your email delivery allowing you to return to what you do best: your business.

A Case of Fraud and Phishing

Companies large and small are potential victims of fraud and phishing using their brands and domains.  If you leave your business unprotected, it is simple for hackers and fraudsters to leverage your domain and brand to email your customers scams.  Companies in banking, financial services and investment advice are at particular risk due to the potential for immediate financial loss.

MxToolbox Experts are here to help you prevent damage to your brand and improve your email deliverability.  Leveraging new email technologies, such as DKIM, DMARC, BIMI and others, our Managed Services team helps businesses worldwide with email deliverability and protect against fraud and phishing.

A recent Investment Advisory case study shows how MxToolbox can help:

  • Leveraging DMARC best practices to aid email deliverability
  • Improving SPF, DKIM and DMARC compliance rates
  • Implementing strict DMARC policies to prevent Fraud and Phishing
  • Dramatically Improving Email Open Rates

Read the Case Study