Blacklists came about as a response to unethical and illegal spam. Blacklists have no other purpose but to stop bad or malicious acts, so they typically occupy the ethical high ground. Since they are used by businesses, universities and internet service providers to screen traffic, they are incented to be ethical, list only known bad actors and not list legitimate commercial traffic. To do otherwise would undermine the value of their service to their own customers.
All that said, MxToolbox carefully curates a list of the most used and best maintained blacklists. All the blacklists we check provide free delisting services. We feel that requiring payment for delisting is not ethical. However, a few blacklists offer expedited delisting services, which is a bit of a grey area. Other blacklists may ask strange or seemingly random questions. Think of this as geeks being geeks, rather than anything malicious or unethical.
Being on a blacklist is a sign of trouble for your email deliverability. Since companies screen out traffic from blacklisted IP addresses, your emails may be dumped into a spam folder or refused completely. If your email server’s IP address is blacklisted, it could make doing business difficult. It’s also a sign that your servers may have been used for spreading spam, viruses or malware. This could indicate a security breach or an employee issue.
If your website IP address is blacklisted, then you have a bigger problem. Typically, web servers do not send email. Since the primary means of collecting bad actor IP addresses is via email, your web servers might be sending email without your knowledge. This is definitely a sign of a malware or virus infection on those servers, or someone running email inappropriately from a web server.
Occasionally, small businesses will run email and web on the same servers. If you do, you run the risk of a blacklist event taking out all your e-commerce channels because companies may deny access to your website and email activity based upon your blacklist status.
Domain blacklisting is a serious issue. It means that someone is using your domain for malicious activity, either on a server hosting your website, or by breaking into your DNS. If the activity is coming from a server in your datacenter, then you need to root out the virus or malware on your servers, patch your servers, and upgrade your security systems and firewalls. If the activity is coming from a server outside your datacenter that is using your domain name or a subdomain, you have another big problem. In this case, your DNS has been hacked and the attackers have added subdomains that use your brand. The attackers can utilize the remote server to host malware and viruses all the while using your brand to make their attacks look legitimate.
Regardless of the type of blacklist, being blacklisted could be a serious issue. MxToolbox Monitoring services can help you by letting you know when you have been blacklisted, giving you notice before it becomes a serious business issue.
Each blacklist has it’s own method for delisting. Sometimes it’s a webform, sometimes it is an email. Almost always, you need to include the steps you took to fix whatever problem put you on a blacklist. Many blacklist operators see themselves as righteous crusaders fighting against spam, malware, viruses, bad email configurations and poor email operations, so remember when dealing with a blacklist operator, you are the bad actor seeking forgiveness.
Tips for delisting:
Read the description of the blacklist – Descriptions on MxToolbox Blacklist Info Pages give you everything you need to know about the blacklist and your reasons for being listed.
Ask yourself “Do I need to be delisted?” and “Is this affecting my business?” – If you do not do business in Spanish, chance are you don’t need to be removed from the NoSolicitado blacklist that only serves Spanish language emails. If you aren’t seeing any emails bouncing back, then this isn’t a huge issue, yet. Don’t waste time or get frustrated over listings that have no effect on business. MxToolbox provides filters that allow you to ignore alerts on irrelevant blacklists. We also provide an MxReputation report that tells you what your global reputation is. If it’s still high, you might be fine ignoring this blacklist.
Take care of the problem that caused the blacklisting – Once you know why you were listed, fix those issues. Patch servers, run anti-malware/anti-virus software, fire the guy in marketing that was CCing all your customers or whatever you need to do. A blacklist will not delist you if you have changed nothing.
Have a detailed list of remediation steps you have taken – What did you do to clean viruses or malware? What did you do to close hacked accounts and prevent future attacks? Have you changed outbound email policies to prevent spam? Have you patched servers or firewalls?
Visit their site and fill out the required forms carefully and completely – MxToolbox has links to all the blacklist websites, including delisting forms. Their forms are for their protection. Their users will question a delisting if it results in further spam, so filling them out completely will aid your case.
Be polite – Most blacklists have evidence that your servers have acted badly. Treat this as a respectful request that your servers be delisted because you are technically the bad actor here.
Explain the business impact – Let them know that you have a business that is impacted by being listed.
Be patient, wait a few days for a response – This is not an instantaneous delisting process. Some of these blacklists are small shops with a handful of employees. They also need time to validate that you are no longer spamming, sending malware or other issues. They will wait to see that your emails are no longer hitting their spam traps or being reported by any new customers. Be patient.
Don’t make multiple requests – It’s okay to make a second request if you have heard nothing in a few days, but refrain from making multiple requests in the first few days of an inquiry. Blacklists get hundreds or thousands of requests daily and often duplicates drop to the bottom.
Don’t pay to delist – All the blacklists checked by MxToolbox provide free delisting services. A few offer paid expedited delisting services. MxToolbox does not recommend paying to delist and we do not condone services that require payment.
After you’ve gone through these steps, you should consider setting up monitoring on your important IP addresses, especially Email and Web servers. Monitors can alert you to blacklist events as they emerge, rather than waiting for serious business impacts. MxToolbox offers a wide range of monitoring solutions from Free, single IP solutions, to real-time large network blacklist monitoring.
Organizations use blacklists to limit security threats like spam, malware and viruses. The IP address of a server sending email is pulled from the email’s header and compared to the blacklist. Anything that originates from an IP address on the blacklist is refused, quarantined or dumped to a spam folder. Similarly, content of an email is scanned against the domain blacklist. Any emails from or containing a domain on a blacklist will be dealt with.
Some companies also utilize blacklists to scan inbound or outbound web traffic or to create web or email filtering appliances. Many companies purchase or utilize multiple blacklists along with their own blacklist information to minimize the potential for spam, malware or viruses passing through their servers.
MxToolbox provides insight into the blacklist reputation of your IPs and Domains.
A blacklist is simply a list of IP addresses or domain names that an organization has decided to block for one reason or another. Blacklists started as a means to combat email spam. Early on, it was just a list of IP addresses or domain names that were sending junk email. These lists were manually managed with IPs added and removed based upon human interactions between a few systems administrators. As the Internet evolved these individual lists became larger, more centralized and list curators developed unique tools, spam traps and service models to make the lists more widely available, and more accurate.
There are a few different types of Blacklists that you need to be aware of to fully understand the market.
Public Blacklists are shared publicly via the web or, more traditionally, via DNS. A public blacklist can be referenced by anyone online to check individual IP addresses. Checking more than one list or more than one IP requires development of tools, like MxToolbox that can programmatically check these lists. Often a subscription to the full list can be purchased for use internally, or commercially in appliances or software. Examples of public blacklist are SORBS and Spamhaus Zen.
Private Blacklists have been setup by a company for their own security usage and are not made available externally. Often, these are considered proprietary or trade secrets because proprietary methods of data collection are used in the curation of the list. Examples of these include your ISP’s blacklist, Microsoft’s blacklist and those used by security companies.
IP Blacklists contain a list of IP addresses that are suspect. Typically, each IP blacklist has a different method of generating suspect email or web traffic and therefore different reason for listing the IP address. Typical reasons for listing are:
Spam has been received from this IP in a honey trap, directly by the organization or has been reported by subscribers to the list.
Malware or viruses were sent from this IP address.
Open relays or other configuration issues allow for bad actors to exploit the server at this IP address for spam or malware distribution.
This IP address has been marked as dynamic (DHCP) by the owner and leased out to their customers. Since it is dynamic, no servers should be on these IPs and you cannot trust the ones that are.
Note: If you are on a dynamic IP address, you will automatically be blacklisted by most blacklists. This is normal. If you’re not sure if you are on a static IP, then you’re probably not on a static IP.
Domain Blacklists simply list domains that have been found in spam email or are known to be sources of malware infections. There are only a handful of domain blacklists or blacklists that list domains alongside IP addresses. While a Domain Blacklist is a useful tool to alert you to reputation issues, they do not contain comprehensive domain reputation information. In general, checking your website’s IP address against an IP blacklist is also necessary to protect the reputation of your website and checking the IP addresses of your email servers is necessary for protecting your email reputation.
This is the second in our series on making the most of your MxToolbox account. Today we’ll talk a little about blacklisting.
An example of blacklist results.
Blacklist lookups check our extensive list of blacklists (up to 100 for paid subscribers) and operate in two modes: IP address or Domain blacklists. This is one of those where checking blacklists for IP addresses produces different results than using a domain. Read more below.
For email senders, Blacklists might seem to be a nuisance. Who are they to prevent you from emailing your customers? Well, they are legitimately used by nearly every email provider on the internet to reduce spam. Blacklists setup honeypots that receive spam and use this spam in their algorithms to block illegitimate email. In fact, Blacklists reduce the amount of email your servers process by as much as 90%. Think about that for a second… Your server would need to be 10x more powerful to process all the email you receive without using the email filter capability a blacklist provides. Blacklists benefit everyone (except the spammers) by reducing the overhead of emailing.
Occasionally, legitimate emailers get caught in a honeypot and added to a blacklists. That’s how MxToolbox, helping legitimate businesses understand the blacklists they are on and how to get off the list.
IP Address blacklists should be checked using the IP address of your mail servers or, in some cases, your web servers. An IP address on a blacklist indicates that spam or malware has originated from that IP address, or potentially there is an email configuration that promotes spamming or is the source of a botnet attack. Each blacklist specializes in monitoring different types of bad online behavior (spam, malware, botnets, exploitable email configurations, etc), so check the individual blacklist description for more information.
Domain blacklists are a little different. A domain blacklist lists domains that have been included in links or content of spam emails or those known to house malicious or exploitative software. If your domain is on a domain blacklist, chances are your reputation or your website is being used for nefarious purposes and you need to correct it immediately.
If you are blacklisted, MxToolbox is often able to provide information around the blacklist you are on. This may include your reason for listing. You will find a DETAIL button for each blacklist upon which you are listed. For example, CBL is primarily for sending spam, probably resulting from a malware or virus attack. Now you know what to check your server for before approaching the blacklist for delisting!
An example of delisting information available on MxToolbox.com
You’re on a blacklist and you want off. On each blacklist detail page, MxToolbox provides links and steps for delisting your mail servers from the blacklist. Each blacklist is a little different. Some may require more information, others may just require you to fill out a request form. Regardless, you must fix the problem before you request delisting! If you don’t you will be relisted and most likely have to jump through bigger hoops or experience longer delays the next time you request delisting.
Note: Some blacklists ask for donations or payments for express delisting. It is MxToolbox’s belief that delisting should be free. We only search blacklists that are legitimately used by companies or organizations to reject email and have free delisting. It is up to you to choose if you would like to pay for an express delisting or donate to the blacklist. Contact Us is you feel like a blacklist is unfair or unethical.
At MxToolbox, we occasionally see a domain on an IP blacklist as a source of spam or malware when the owner of the domain has done nothing wrong. This article will discuss the issue and potential solutions.
The first thing we always recommend to customers with a potential spam or malware problem is to review the following things:
Have you violated any CAN-SPAM regulations recently?
Have you had a virus or malware outbreak in the recent past?
Do you run your own mailserver? Has it been on a blacklist recently?
If the answer to all of these questions is “No”, you may still be on a blacklist through no fault of your own. If you are hosting your domain in a shared environment, it is typical that the IP address associated with your domain is the same as the IP address associated with several other domains. These shared environments use the same servers for multiple domains. In this case, the IP address of the server has been blacklisted. This may be due to one of the other domains on this server having trouble with spam or malware. It’s not your fault, you’re tainted by association.
What can you do?
You have a few options that involve talking to your Internet Service Provider (ISP). First, you must notify your ISP that your shared host has a blacklist issue. This problem affects all the domains hosted on that server and your ISP needs to notify other customers on the affected server. Also, they may need to protect other servers, or run anti-virus and anti-malware protection on the server as the blacklisting may have been as a result of an infection. Second, you can ask your ISP to move your domain and website to another server or have the IP address of your server changed to one that is not blacklisted. If the domain that caused the blacklisting remains on the same server, however, your blacklist problem will only go away temporarily. Another option is to move your domain to a dedicated host, where you are not sharing a server. This may be more expensive but will make you entirely responsible for the blacklist health of your domain.
MxToolbox email experts can help you with everything you need around blacklists, including:
This is the final article in a multi-part introductory series on blacklists and blacklist activity.
Most of our customers come to us when their business has already been adversely affected by blacklisting. Email is crippled by low deliverability rates. The first question our experts are asked is always “How do I get off this $%&! blacklist?” The process is really simple, but it often takes time.
First, you need to stop spamming, or sending viruses and malware. The infected systems need to be shutdown or quarantined. This could mean taking down email servers or infected workstations across the company.
Second, you need to put in place tools that prevent future exploitation of your systems. MxToolbox, as an expert in email and blacklists, recommends cloud-based email security software and monitoring of your blacklist status. You can contact our experts to learn about our Monitoring packages.
Third, you must contact the blacklisting agency or agencies to get delisted. If you are on multiple blacklists, you must contact each one separately as each has their own preferred delisting process. One thing is universal: before removing you from their list, blacklist operators will require you to explain the steps you took to prevent further spam, malware or botnet attacks from your servers.
MxToolbox email experts can help you with everything you need around blacklists, including:
This is the third article in a multi-part introductory series on blacklists and blacklist activity.
The simple answer is don’t spam, or send malware or viruses and you won’t get on a blacklist! Unfortunately, this is not as simple as it sounds. As applications and operating systems get more powerful and complex, they open more possibilities for exploitation. Spammers and hackers are finding new ways everyday to exploit these systems. Your system administrators keep up with patches, but, often what fails isn’t the configuration, patch or security, it’s human nature. All it takes is an errant click on the wrong link or downloading something from the wrong site and your systems can be infected with malware.
The best way to prevent blacklisting is to limit the risk of a malware infection through comprehensive email filtering and monitoring. Now that botnets are also problematic, we also recommend security software that filters website URLs and DNS to offer additional protection.
Regardless of the software you choose, implementing a comprehensive email security solution is necessary to prevent blacklisting and ensure email deliverability. Contact us for more information.
In the next installment of our series on Blacklists, I will discuss the steps you need to take to get off of blacklists.
This is the second article in a multi-part introductory series on blacklists and blacklist activity.
At MxToolbox, our experts see the same story play out time and again:
For a few weeks or days, a small number of seemingly random emails bounce back or delivery fails. At first, this is no real problem; email is never 100%, right? Then, an important email to a big client goes missing and your users get nervous. Administrators at your client’s organization says you’ve been blacklisted so they can’t accept email from you. By then, you realize a large portion of your email isn’t getting through to anyone. Your business is at risk and it’s all because you are on a blacklist!
Blacklist operators use a number of ways to catch and track undesirable activity but sometimes they capture legitimate businesses, like yours. Typically, legitimate businesses get placed on a blacklist for one of the following reasons:
Relaying spam through in-house email servers
Sending malware, viruses or spam from individual accounts
Denial of Service (DoS) or other type attacks from malware infected servers or networks
Unknowingly Sending phishing emails or unsubscribe attacks
Operating a mail server with no reverse DNS, such as from an IP address in your Internet Service Provider’s (ISP’s) dynamic IP address pool (DHCP)
Failing to honor unsubscribes when mailing
So, you can see there are a number of reasons that you can end up on a blacklist without actually intending to do something undesirable. Most often, our experts find that a blacklist issue was caused by your servers passing on spam, viruses or malware. This condition is highly preventable!
At MxToolbox, our experts understand the common causes of blacklisting. We can help you take immediate steps to get removed from blacklists and provide thoughtful solutions to keep you off blacklists in the future. Contact us for more information.
In the next installment of our series on Blacklists, I will discuss some methods for preventing blacklists.