Tag Archives: BIMI

BIMI Lookup Tool

MxToolbox is excited to announce the unveiling of another free tool for your use: the new BIMI Lookup tool. This innovative tool enables you to test your Brand Indicator for Message Identification (BIMI) records, ensuring that your BIMI record is correct and adheres to the current standards.  A missing or incorrectly formatted BIMI record means your customers may not see your domain’s logo in their inboxes. 

What’s BIMI and Why’s It Such a Big Deal?

BIMI is an industry-wide standards effort to display brand logos next to the brand’s email messages in their customer’s inboxes as indicators of trust to help message recipients recognize and avoid fraudulent emails delivered to their inboxes. This new standard, which is currently in beta testing, is important to email senders and their customers alike. Businesses get a prime opportunity to add trust to the emails they send and increase the visibility and ROI of their email programs, while recipients also benefit from senders deploying DMARC and other BIMI authentication standards to reduce the success of phishing attacks.

BIMI builds off of DMARC, with some outlets calling it DMARC 2.0, and will only display if you have deployed DMARC. Several Oath brands (Yahoo!, AOL, etc.) are currently beta testing the BIMI standard with their mailbox users. Gmail will also be rolling out their own beta test of the BIMI protocol in 2020. With Gmail’s current 1.2 billion worldwide users able to see a company’s logo displayed within a year’s time, adopting the BIMI standard will be highly beneficial to your business email practices. As DMARC and BIMI work in tandem to improve message delivery, it becomes imperative your brand utilizes these pioneering email technologies and standards.

How MxToolbox’s BIMI Lookup Tool Works

The new BIMI Lookup tool allows you to check for any errors included in your BIMI record published content, syntax check content, DMARC record format, or image format content. By entering your company’s domain name and clicking the “BIMI Lookup” button, this diagnostic tool will parse the BIMI record for the supplied domain, display its BIMI record, and run a series of diagnostic checks against that specific record. The provided results will help you recognize any current issues in your BIMI record’s setup that may prevent your logo from being displayed in Yahoo!, AOL, and Gmail (early 2020) inboxes.

To learn more about BIMI and how it’ll benefit your business, please click here.

Ultimate Combo

MxToolbox’s free BIMI Lookup tool is a great way to ensure your BIMI record is setup correctly and displays your logo as intended. BIMI provides your business an opportunity to grow your brand and protect your customers. Implementing this standard and monitoring it with our new tool are positive steps in improving your business email delivery. Don’t let your messages be sent to the Junk folder anymore.