Apple Mail recently announced BIMI adoption within its email applications in iOS 16 and MacOS Ventura. In September. Apple will become the most recent email client to support BIMI.
Why adopt BIMI?
BIMI gives email recipients more confidence in messages they receive and helps them avoid fraudulent emails by forcing senders to utilize new technologies to make email more secure.
BIMI gives marketers and businesses enhanced branding opportunities by attaching the company’s logo to verified messages in the inbox as a reward for adopting DMARC email security technologies. Your customers will trust your correspondence more and your brand will be enhanced.
What is BIMI?
BIMI, or Brand Indicators for Message Identification, is a DNS-based email technology that allows a company to specify a logo for inbox providers to display in an email client. Email providers, such as Gmail, Yahoo Mail, and now Apple Mail, can show this logo to their users in the subject line of certified messages from the sending company. If you receive a legitimate email from Yahoo!, for example, this logo will appear:
How do I get BIMI?
BIMI requires DMARC. Before you can get your logo displayed in Apple Mail’s inbox, you need to get your email fully DMARC compliant, then apply strict DMARC policies. Becoming DMARC compliant is a process, but it is very beneficial and strongly recommended. You need to know who is sending email on your behalf, ensure they are properly configured with both SPF and DKIM, and regularly monitor DMARC delivery reports to understand DMARC compliance.
Once your verified email sources are fully DMARC compliant, you can start enforcing stricter “Quarantine” or “Reject” policies with your DMARC configuration. Inbox Providers like Yahoo!, Google and now Apple Mail will only attach a BIMI logo to your email if the email is DMARC compliant and you have a “100% Reject policy”.
Need Help with BIMI and DMARC?
Checkout your BIMI configuration
Our free BIMI Lookup tool searches for a BIMI record for any submitted domain name. If a record is found, it is shown in detail after a series of diagnostic checks are performed against the record. For example, below are the results for chase.com.
Get DMARC Compatible!
To maintain the highest levels of email deliverability using DMARC, businesses like yours need a proven Email Delivery management system, such as MxToolbox Delivery Center. Our Delivery Center provides valuable insight into your email delivery status and the continual maintenance necessary to sustain peak performance, including:
- Manage SPF, DKIM, DMARC, and BIMI to improve compliance and reduce the threat of fraudsters and phishing campaigns using your domain.
- Review daily volume and SPF, DKIM, and DMARC compliance rates to ensure the best email deliverability.
- Implement Feedback Loops (FBLs) to gain unique data on how your recipients view your emails and when they mark them as spam.
- Gradually move your DMARC policy to “Reject” to enable better inbox placement opportunities and reduce the risk of phishing and fraud using your domain.
- Manage the ongoing requirements of maintaining optimal levels of email deliverability and security.
Want more assistance? MxToolbox has a Managed Services offering to get you DMARC compliant and maintain the highest levels of email delivery.