MxToolbox is happy to announce additional support for BIMI in the form of BIMI record monitoring.  Now, you can be confident that all your important email deliverability records are properly configured and constantly monitored by our experts.

What is BIMI?

BIMI is an email delivery standard that works with other standards (SPF, DKIM and DMARC) to publish an image or logo on an end-user’s email box when an email comes from you. BIMI helps your email recipients feel confident that an email is legitimately from you and helps to protect your brand from use in fraud and phishing.

How does BIMI work?

First, you need to have SPF, DKIM and DMARC properly setup.  Next, you publish a BIMI DNS record that defines your preferred logo image.  Then, when you send email to a user on a BIMI-Supported inbox provider, like Yahoo! and, in Summer 2020, Google, the inbox provider you have a chance of displaying your logo.

Inbox providers will check for DMARC compliance on every email.  If the email passes DMARC tests, then this inbox provider will check for a BIMI record.  If a valid BIMI record is found, then the inbox provider will display your logo next to the email.  As these checks happen on each email, you need to be sure that your email is both passing DMARC and that your BIMI record is accessible every time you send email.  With a BIMI logo next to every email you send, your customers will be reassured that each email is a legitimate communication from you and have your brand top of mind.

MxToolbox BIMI Monitoring

MxToolbox is expanding our support for BIMI by announcing the inclusion of BIMI record configuration monitoring as part of MxToolbox Delivery Center.  You can already test your BIMI record with our Supertool, but now we offer integrated alerts when BIMI is non-accessible or misconfigured.

Since BIMI is dependent on SPF, DKIM and DMARC, MxToolbox highly recommends that you adopt tools, like Delivery Center, to help you setup and maintain these technologies while also monitoring your your day-to-day DMARC compliance.  MxToolbox Delivery Center leverages our email expertise to improve your email deliverability and allows you to focus on running your business.  Adding BIMI to a tool like Delivery Center will help improve your email delivery and improve the visibility of your brand.