Next month, Google and Yahoo! will make major changes to their email filtering algorithms in order to improve the quality of the emails delivered to their inboxes and reduce the threat of spam and phishing attempts. If you are a legitimate email marketer, time is short to get your email systems properly configured or you will have your messages blocked.
Google and Yahoo will Require SPF, DKIM, and DMARC
In February 2024 for Google and later in the year for Yahoo! bulk emailers (>5000 emails per month) will be required to be SPF, DKIM, and DMARC compliant to be considered for delivery. Failure will mean being marked as spam/bulk or potentially undelivered entirely. In addition, marketers must keep spam rates below 0.3% and provide the ability to unsubscribe with a single click if the recipient chooses.
What does this mean for your business?
Google’s and Yahoo! are considered industry leaders in email filtering technology and represent a huge chunk of consumer inboxes. With the two largest email providers taking major steps to secure email, more Inbox Providers will adopt similar DMARC policies in the future.
If your company has already enabled SPF, DKIM and DMARC, your messages will be prioritized over poorly configured emails or spam messages. If you have not configured SPF, DKIM and DMARC, you have a short window to prepare. Regardless of your SPF, DKIM and DMARC configuration, however, the requirement to maintain a low rate of being marked as “spam” could really hurt you if you are purchasing email lists.
How Can MxToolbox Help?
Master DMARC setup with MxToolbox Delivery Center. Our suite of email delivery tools helps your sending domain achieve the best possible email delivery rates, including issues with SPF, DKIM and DMARC. More importantly, our Inbox Placement feature will tell you if your campaigns are being sent to the Spam/Junk folders or actually making it to inboxes, as well as which Inbox Provider(s) you are having trouble sending to.
MxToolbox is the Expert on email delivery. We offer a wide range of email delivery services, including a fully managed email delivery service, so be proactive now and take advantage of them before these new 2024 guidelines are applied to your outgoing newsletters and marketing campaigns.