When Google, Yahoo and Apple announced their email applications would support BIMI, it appeared that BIMI was ready to become an important standard in email marketing. Think about it: Your precious logo directly attached to every email you send, right there in the subject line. You get instant brand recognition and, thanks to the DMARC […]
In April, Google began to see an uptick in spoofing attacks that utilized their SMTP Relay system and compromised Google accounts. They have closed the loophole by May, however, at least 30,000 malicious emails were detected in a two-week period. While this is an extremely small chunk of Google’s email traffic, similar exploits can affect […]
A few months ago, our friends over at BEMO cybersecurity paid us a huge compliment by blogging on two of our favorite topics, MxToolbox and implementing DMARC. Their blog, MxToolbox: How to Enable SPF, DMARC, and DKIM, is a great guide for setting up SPF, DKIM and DMARC in a single outbound email sender Office 365 configuration. […]
In the early days of the Internet, purchasing a list of email addresses was a legitimate business tactic. Lists were a new thing, sending an email was basically free, email servers accepted almost all email and spam was not much of a problem. Spam – Unsolicited email that is sent in bulk. Let me say […]
This week, Google finally announced the roll-out of BIMI across all Gmail inboxes. This is great news for email delivery and email security. BIMI will give recipients more confidence in the email they receive and force senders to adopt new technologies to make email more secure. What is BIMI? BIMI or Brand Indicators for Message […]
For any business that sends email, becoming DMARC compliant should be a top priority. DomainKeys Identified Mail (DKIM) is a protocol that contributes to DMARC compliance and enables a company to take responsibility for sent messages by signing them cryptographically. Recipients of DKIM-compliant email can then verify incoming email by the signature. Essentially, DKIM establishes […]
SPF is an important technology for email delivery. If your email is not SPF compliant, then it is highly unlikely that an Inbox Provider will deliver the email to the recipient’s inbox. Inbox Placement is key to getting your message heard and SPF compliance is key to making the Inbox. MxToolbox Delivery Center provides a […]
Inbox Providers work hard to stop email fraud and phishing scams from outside. Google, Yahoo! and Office365.com all utilize a mix of algorithms that include Blacklists, SPF, DKIM and DMARC compliance, Spam scoring and Relevance scoring to make inbox placement decisions. However, scammers have found an interesting loophole, by sending the spam from the Inbox […]
Blacklisting is the oldest form of spam protection. Inbox Providers keep a list of IP addresses and domains that recently sent spam and block them from the inbox. Blacklisting eventually evolved to include 3rd parties maintaining and selling blacklists derived from spam traps, honey pots, and lists gathered from multiple inbox providers. As an […]
Inbox Providers like Google, Yahoo! and Outlook.com are in a constant arms race trying to protect their users from spammers, spoofers and irrelevant content. Since the late 90’s dozens of new technologies have been proposed and adopted, including: Blacklists, TLS Encryption, SPF, DKIM, DMARC, BIMI and, now, MTA-STS. With the continued progression of MTA-STS, it […]
