DKIM has been around for more than a decade but was not widely used until the DMARC standard added DKIM alignment and authentication as one of it’s passing criteria. Even now, many of our customers are telling us that DKIM is difficult to implement and they view is as less important than a proper SPF […]
DKIM is a form of email authentication that allows an organization to claim responsibility for a message by signing it in a way that can be validated by the recipient. DKIM Authentication is an important part of DMARC compliance and obtaining the best email deliverability possible for your domain. DKIM tags are located within the […]
Blacklists were developed as a way to mark IP addresses used to send spam, IP addresses at risk of sending spam due to poor configuration or domains used in spam emails. Blacklists would be consulted by an inbox owner when making email delivery decisions and should not be used to modify web traffic. The Arms […]
Over the weekend, Yahoo! experienced issues with DMARC reporting to email senders. DMARC processing reports appeared garbled which rendered the reports unusable. What is a DMARC Report? DMARC reports are critical to understanding email delivery. They contain XML descriptions of email delivery results sent by Inbox Providers to email senders and DMARC reporting tools. A […]
As a marketer, I typically know if a prospect opens my email, clicks on a link or buys a product. All 3rd party email marketing tools provide this information. But, what happened before the Open? Did the email make it to the Inbox? Did it get delivered to the Spam or Junk folder? Does my […]
Email delivery is a complicated thing. There are multiple layers of technology protecting an inbox at modern inbox providers like Google, Yahoo! and Outlook.com. For example: Blacklists are used to identify IP addresses that have spammed or otherwise should not be trusted SPF identifies legitimate sending IP addresses for a domain DKIM allows a domain […]
Apple Mail recently announced BIMI adoption within its email applications in iOS 16 and MacOS Ventura. In September. Apple will become the most recent email client to support BIMI. Why adopt BIMI? BIMI gives email recipients more confidence in messages they receive and helps them avoid fraudulent emails by forcing senders to utilize new technologies […]
Super Bowl LVI in California is almost upon us, and for millions of NFL fans around the world, it’s the most exciting time of the year. Unfortunately, it’s also a great opportunity for online and offline fraud. Every year, there is a new announcement of a ticket scam or a fraudulent merchandise. While Email Security […]
A few months ago, our friends over at BEMO cybersecurity paid us a huge compliment by blogging on two of our favorite topics, MxToolbox and implementing DMARC. Their blog, MxToolbox: How to Enable SPF, DMARC, and DKIM, is a great guide for setting up SPF, DKIM and DMARC in a single outbound email sender Office 365 configuration. […]
When Google, Yahoo and Apple announced their email applications would support BIMI, it appeared that BIMI was ready to become an important standard in email marketing. Think about it: Your precious logo directly attached to every email you send, right there in the subject line. You get instant brand recognition and, thanks to the DMARC […]
